MARKETING STRATEGIST

En Bristol Myers Squibb, nos inspira una sola visión.
transformar la vida de los pacientes a través de la ciencia.
En oncología, hematología, inmunología y enfermedades cardiovasculares, y una de las líneas de producción más diversas y prometedoras de la industria, cada uno de nuestros apasionados compañeros contribuye a innovaciones que impulsan cambios significativos.
Aportamos un toque humano a cada tratamiento en el que somos pioneros.
Únete a nosotros y marca la diferencia.
Position Summary MKT Strategist will be accountable for the overall brand strategy implementation, the campaign co creation with the Customer Experience Strategist and ensure measurement and success of the brand strategy and campaigns.
Is responsible to ensure quality, innovative materials needed for the brand strategy and campaigns and to track the use, aligned with global content processes ensuring audience impact.
Will ensure the monitorization of the adoption ladder and specific actions to advance customers through the sales funnel.
Also, to segment the customer around message preferences, channels adoption, potential, etc.
Key Responsibilities Key member of the cross functional team & works closely with the cross functional brand team (Marketing – Sales – Medical Affairs) to co-develop high-quality campaigns, actions & content that aligns with the brand objectives, customer needs and regulatory requirements.
Collaborate closely with the Brand Lead and the Customer Experience Strategist to ensure the smooth implementation of campaigns aligned with the strategic brand plan.
Utilizes an omnichannel, personalized approach to create, edit and review scientific content for marketing and disease awareness campaigns, such as detail aid, brochures, websites, videos, and social media posts, etc.
This includes finding creative ways to increase effectiveness of message and create a great customer experience.
Collaborate with the whole cross functional team (including sales representatives & customer experience strategist) to ensure campaigns & related user journeys are fitting customer needs, guaranteeing all content is written in a clear, concise, and engaging manner that is appropriate for each target audience.
Ensure efficiency in content creation, working closely with global roles and external media agencies for the creation and adaptation of promotional materials and localizing global campaigns, assuring a lean content reutilization approach.
Work closely with our content production team to ensure creation and delivery of accurate, effective content for all supported channels.
Collaborate with stakeholders for content approvals.
Act as the main contact point to understand how content can support product launches, business goals, and priorities.
Turn business goals into content solutions.
Stay up to date with the latest developments in communication and marketing trends to ensure that all content is relevant and impactful and is ready to ensure innovation, close to the Customer Experience Strategist in the Brand Planning.
Identify opportunities to optimize content using data, industry best practices, and experimentation.
Drives tradeoffs discussions depending on KPIs and success of different campaigns and tactics.
Works closely with BI&A teams to use advanced analytics to inform/ refine tactics.
Collaborate with medical, regulatory, compliance and legal departments to ensure that all content is in line with applicable requirements and guidelines.
Manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines.
MKT Strategist will define and execute campaigns that allows to achieve brand objectives setting for all team members.
Required Qualifications & Experience Winning mindset.
Familiarity with range of customer journeys (HCP, Patient, Payor) and able to build strategic content plans and analyzing user data.
Able to deliver against commercial and broader performance objectives.
Experience in promotional material creation with an interest in marketing and disease awareness.
Influential, collaborative and project management skills.
Experience in project management and product launch Budget management experience.
Fluency in analytical models (e.
., journey decisioning engine) and ability to translate analytics from BI&A teams into actionable tactics.
Mastery of customer strategy, content production, digital, etc.
Key competencies desired Customer-oriented mindset Adopts a customer-focused mindset.
Deeply understands customer journeys and experiences across all customer types (HCP, Patients, Access customers).
Demonstrates ability to deliver on customer needs and optimize customer experience.
Exhibits genuine care for customers.
Scientific expertise (nice to have) Has deep knowledge of TA/product, clinical landscape.
Understands regulatory guidelines and landscape.
Has a strong learning mindset and passion for science.
Prioritizes staying current with the latest data.
Functional excellence Has expert knowledge of key processes and capabilities within a Function (i.
., Access, Commercial, Medical) Has experience managing a P&L, integrated P&L experience (nice to have) Ensures best of BMS capabilities are brought to customer engagement.
Use of evolving technology to be able to provide better user experience for customers.
Identifies industry trends and improves Functional capabilities.
Analytical fluency Demonstrates strong analytical skills and ability to interpret insights from data and analytics.
Drives sophisticated analytics, along with CMOs to understand customer segments and provide input into customer journeys.
Ensures Maintains a robust set of metrics / KPIs in partnership with Customer Experience Strategist to track omnichannel campaign performance and ensure a feedback loop to inform on-going omnichannel strategies.
Teamwork/agile Fosters a collaborative environment and creates strong rapport to effectively partner with cross-functional stakeholders.
Orchestrates a flexible and agile campaigns.
Demonstrates ability to work in agile processes.
Embraces changes and leads on new ways of working.
Holds integrity and good judgment in navigating compliantly in accordance with BMS policies and procedures.
Leadership/enterprise mindset Winning mindset.
Demonstrates a product orientation.
Demonstrates ability to drive organizational performance.
Demonstrates an ability to influence matrix organization.
Demonstrates a problem-solving mentality, ability to work cross-functionally to solve problems.
Demonstrates ability to work in agility and to test, measure and escalate solutions.
Understands all customers.
Bristol-Myers Squibb is an equal opportunity employer.
Qualified applicants will receive consideration for employment without regard to gender identity, race, color, religion, sexual orientation, national origin or disability.
En todo el mundo, nos apasiona tener un impacto en la vida de los pacientes con enfermedades graves.
Con el poder de aplicar nuestros talentos individuales y perspectivas diversas en una cultura inclusiva, nuestros valores compartidos de pasión, innovación, urgencia, responsabilidad, inclusión e integridad sacan a relucir el mayor potencial de cada uno de nuestros colegas.
Bristol Myers Squibb reconoce la importancia del equilibrio y la flexibilidad en nuestro entorno de trabajo.
Ofrecemos una amplia variedad de beneficios, servicios y programas competitivos que brindan a nuestros empleados los recursos para perseguir sus metas, tanto en el trabajo como en su vida personal.
Enlace de privacidad de datos Creamos medicamentos innovadores para pacientes que sufren enfermedades graves.
También educamos a nuestro diverso equipo a través de trabajo inspirador y opciones profesionales desafiantes.
Independientemente de la función, cada uno de nosotros contribuye con algo.
Y de esa manera marcamos una gran diferencia.