MARKETING CAMPAIGN SPECIALIST (MARKETO)

Esker is a worldwide company established in 1985 and focused on automating and optimizing the cash conversion cycle with an AI-powered cloud platform provided to 1400 customers around the world helping them in their cost-effective business processes by being more efficient, improving customer and supplier relationships and gain competitiveness, productivity and compliance. Esker operates in 14 subsidiaries of five continents with global headquarters in Lyon and has over 900 employees. Proud of our culture, we spread our values in our daily basis focused on teamwork, trust, positive environment, innovation, customer/employee satisfaction and objectives achievement.MISSIONThe Marketing Campaign Specialist will be responsible for the lead generation campaigns in coordination with other areas in Marketing. This role includes planning, coordinating, and rolling out marketing campaigns, and implies a very much “hands-on” set of skills as regards to Marketing tools (Marketo, Salesforce, Goldcast, etc, or similar)..RESPONSIBILITIESCreate, plan, and execute Marketing Campaigns (events, emails, telemarketing, mailings, webinars, conferences…)Monitor performance periodically.Supervise insights from different information sources to provide campaign recommendations.Market and competition intelligence.Create content based on relevant research to build webinars and other campaigns.Coordinate stakeholders (internal/external) for each action.Build relevant supporting Powerpoint presentations and materials for each action.Monitor campaigns budget all along the year.Coordinate with Digital Marketing the creation of campaigns content, its communication plan, press and social media.Work closely with Customer Marketing for webinars and events involving clients.Follow-up leads/opportunities with Sales and the Data Analyst.Report accurate data periodically regarding campaigns results and KPIs.Use of Marketo, Salesforce, Goldcast, Monday.com and other useful tools to carry out the activity.Report to the head of the Department.EDUCATION & EXPERIENCEBachelor's degree in Marketing or digital marketing.+5 years of experience in B2B lead generation positions.Proven experience in planning, implementing, and executing Marketing campaigns.Knowledge of software sector is a plus.Proven experience/skills in Marketo or similar advanced automation toolsProven experience/skills in Salesforce or similar CRMsCOMPETENCIESNotable ability to learn any other Marketing tool to fulfill the job requirements.Strong writing skills.Strong drive for creation, coordination, and implementation of action planResults-oriented personStrong planning skillsGood time management able to prioritize activities.Strong teamwork skills showing ability to collaborate within different colleagues, departments, subsidiaries and Corporate.Ability to maintain high levels of drive and energy being creative, proactive, and dynamic.Advanced level in English is a must (speaking, reading, writing). French is a plus.Availability to travel (not frequently)WE OFFERAn exciting project with an innovating company in constant growth and improvement.International and domestic environment in a professional, united and dynamic team.A professional career with real opportunities to keep learning and growing up.Competent salary package with interesting benefits.Flexibility in our hybrid working model (office/remote).Esker is an equal opportunity employer that celebrates diversity and is committed to maintaining an inclusive and mutually respectful work environment. We do not discriminate against any qualified applicants on the basis of: race, color, national origin, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, disability, medical history, military or veteran status, and any other characteristic protected by applicable law.