MARKETING AUTOMATION SPECIALIST.

Reference.
Publication Date.
Marketing Automation Specialist.
Location.
Madrid, Spain Mission Job Description.
We are seeking a skilled and experienced HubSpot Marketing Operations Specialist to join our team.
The ideal candidate will have 3-4 years of hands-on experience with the HubSpot CRM and a strong understanding of CRM best practices and operations, as well as a proven track record in developing and executing growth marketing strategies and lead generation programs (both organic and paid), leveraging HubSpot's tools to drive customer acquisition, engagement, and retention.
Responsibilities Key Responsibilities.
Manage and Optimize HubSpot CRM.
Oversee the day-to-day operations and maintenance of the HubSpot CRM and automation workflows that support scalable and efficient marketing operations, ensuring data integrity, system configuration, and user management.
Utilize HubSpot CRM and marketing automation tools to optimize campaigns, manage customer data, and improve lead generation.
Implement Workflows and Automations.
Design, implement, and maintain workflows and automation processes to streamline business operations, improve efficiency, and enhance campaign effectiveness.
A/B Testing.
Support marketing teams to conduct A/B tests to validate hypotheses and improve campaign effectiveness.
Data Analysis and Reporting.
Generate and analyze marketing data to identify trends, insights, and opportunities for optimization.
Provide regular reports on campaign performance and ROI, and make recommendations for next steps.
User Training and Support.
Provide training and support to team members on HubSpot functionalities and best practices.
Integration Management & Maintenance.
Manage integrations between HubSpot and other business tools to ensure seamless data flow and process alignment.
Identify and troubleshoot technical issues in automation workflows and integrations.
Conduct quarterly audits of forms, lists, maintain lead scoringAdvanced segmentation and list management in order to develop hyper targeted lead generation actvities Compliance.
ensure compliance with data privacy regulations such as GDPR in marketing campaigns.
Collaborate with Cross-Functional Teams.
Work closely with product, marketing and go-to-market teams to align marketing efforts with business goals.
Optimize Marketing Funnels.
Manage and optimize marketing funnels to maximize conversion rates and customer retention.
Process Improvement.
Continuously evaluate and improve CRM processes to enhance user experience and operational efficiency.
Stay updated on HubSpot feature updates and industry best practices to continually enhance marketing automation strategies.
Requirements / Profile   Requirements.
Experience.
3-4 years of experience working with HubSpot CRM in marketing automation Technical Skills.
Proficiency in HubSpot CRM, including workflows, custom reports, and integrations.
Analytical Skills.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Communication Skills.
Excellent verbal and written communication skills.
Preferred languages.
English Problem-Solving.
Ability to troubleshoot and resolve technical issues related to the CRM.
Team Player.
Ability to work collaboratively with cross-functional teams.
Preferred Qualifications.
Certifications.
HubSpot certifications are a plus.
Experience with Other CRMs.
Experience with other CRM systems is beneficial (Microsoft Dynamics) Project Management.
Experience in project management and process improvement.
Reference.
Publication Date.