BRAND & CONTENT MANAGER - LEAD GENERATION (SPANISH MARKET)

Hello!
In today's fast-paced world, high-quality content is the cornerstone of effective communication. At Factorial, we believe that exceptional content not only informs but also inspires and engages. We are looking for a Content Manager to join our Spanish Marketing Team and take the lead in creating content that resonates with our audience and drives measurable results.
This is your opportunity to shape content strategy, collaborate with top-tier partners, and showcase your creativity and strategic thinking
Ready to be part of the challenge?
About the role
We’re looking for a strategic, hands-on Brand & Content Manager to lead our content efforts in Spain with a strong focus on generating qualified leads through content.
You’ll be responsible for owning the local content strategy and execution across blog, social media, landing pages, lead magnets and branded campaigns — ensuring everything we do helps us build awareness, educate the market, and most importantly: convert traffic into pipeline.
You’ll manage and mentor a small content team while collaborating closely with SEO, Paid Media, Product Marketing, Sales, and external freelancers or agencies.
Your responsibilities

Define and execute the local content strategy to support inbound growth and lead generation goals.
Own the production of content across the funnel (blog, landing pages, downloadable assets, newsletters, video scripts…).
Create and launch high-value campaigns and brand-driven initiatives (e.g. reports, surveys, templates).
Ensure brand consistency and tone of voice across all owned channels.
Coordinate cross-functional campaigns with SEO, Paid Media, Product Marketing and Revenue Operations.
Manage and mentor a small team of content specialists (execution + strategy support).
Analyze content performance and iterate strategy based on data and insights.
Lead post-mortem reviews to extract learnings and improve future campaigns.
Manage relationships with external content freelancers and creative agencies when needed.

You’ll be a great fit if:

Proficiency in Spanish (C2) is a must, Fluent in English is nice to have but not essential.
You have 3–5 years of experience in content marketing, inbound or brand roles — ideally in a B2B SaaS or tech environment.
You’ve led or been part of content strategies that successfully generated pipeline.
You’re comfortable working across teams and turning business priorities into content actions.
You have strong writing and storytelling skills and understand how to adapt tone and format depending on the channel and audience.
You’re data-informed: you enjoy analyzing performance to improve results.
You’ve worked with tools like CMS (WordPress), GA4, SEO tools, project management tools, and AI tools like ChatGPT.
You’ve mentored or managed junior team members and enjoy helping others grow.
You thrive in fast-paced, collaborative environments with high ownership.
Perks of being part of our team


We care about people and we also offer a lot of benefits for employees:

High growth, multicultural and friendly environment
Alan private health insurance
Healthy life with Wellhub (Gyms, pools, outdoor classes) ♀
Save expenses with Cobee
Language classes with Yolk Academy
Breakfast in the office and organic fruit
Nora and Apetit discounts
Pet Friendly

Is this you?! Come rock the world with us!
About Us
Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralise people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices.
Our Values
We own it: We take responsibility for every project. We make decisions, not excuses.
We learn and teach: We're dedicated to learning something new every day and, above all, share it.
We partner: Every decision is a team decision. We trust each other.
We grow fast: We act fast. We think that the worst mistake is not learning from them.
Wanna learn more about us? Check our website!