Senior digital designer

Performing freelance work for Bell Geoscience and Earth Science Analytics

Leading a team of 4 on a variety of projects and delivering creative solutions to meet and exceed client’s briefs in both digital and print formats. Hands on development of all projects from genesis to delivery. Mentoring team members in development and project progression.
Liaising with other developers to ensure all projects remained consistent. Implementing creative solutions for corporate identity projects and overseeing the merchandising development and delivery. Suggesting improvements on design and functionality. 

Senior Digital Designer at digital creative healthcare agency, creating digital identities for top pharmaceutical companies. Responsible for driving projects from brief to final output, including UX wireframes, UI prototypes and animations for responsive websites, apps, videos and online advertising campaigns. Collaborate closely with in-house developers, copywriters and project managers as well as the clients. Generate creative concepts and engaging presentations for new account pitches. Introduced design-thinking methodology and optimised the digital design process within the business.

Coordinate graphic design projects on behalf of this leading provider of international business management software within stringent deadlines. Create literature, including: brochures, mailers, advertising, web, and social media content alongside Point of Sale materials, exhibition design and implementation and video direction.

Key achievements
•	Infused design and front-end coding expertise to plan and support business-critical UI/UX design projects. Aligned with corporate guidelines.
•	Enhanced user experiences and interfaces on various platforms, including: mobile, desktop and web applications.
•	Project managed creation of new brand identity.
•	Called upon rich experience in all aspects of project management, design management, client relationship building, and requirements analysis (scoping). 
•	Managed brand development lifecycle; from sketch pad to copywriting headlines, final graphic design and presentation.

Utilised expertise spanning: digital layout, pre-press, website planning, design and programming while reporting to Marketing department in Houston, TX, USA:
•	Facilitated development of motion graphics, 3D modelling and video infomercials.
•	Designed new corporate website layout and UI interface.
•	Created visual content for launch of new product “Ji-Fi”, including logo, adverts, pre-launch and launch video.
•	Oversaw booth design for global exhibitions and events.
•	Developed new infomercial and training video material for sales staff and customers.
•	Led all aspects of photo and video direction, editing and retouching.

Orchestrated corporate web site design and content management while supporting scientific and logistical planning of national events:
•	Designed corporate website CSS, UX, banners, icons, colour schemes and graphics.
•	Prepared engaging PowerPoint visual presentations promoting Scientific and Executive Committees.
•	Set art direction of monthly urology publication, “FutUro”.
•	Managed event concept, planning and creation alongside associated visual communications.

Lead Designer and Project Manager for multimedia, web, video and 3D projects for clients in diverse arenas while coordinating, motivating and providing strategic direction to teams of Designers and Developers:
•	Enhanced designs with typography in alignment with client requirements.
•	Developed web material, structure, and layout - tested for consistency, clarity and quality.
•	Gathered, analysed and disseminated design needs via an in-depth consultation.
•	Forged and nurtured client relationships, conducive to both business development and service excellence.
•	Transformed branding ideas into engaging material to drive awareness for diverse mix of clients.