Sales development representative

UMG Digital Agency is a global provider of B2B lead generation services. Our mission is to bring the best leads to our clients, through the use of an Automated Outreach System that guarantees direct connection to and conversion of your dream client.

•	Manage and oversee Lead Generation following a Multi-TouchPoint strategy starting from a comprehensive understanding of the client's product, industry and target audience, to the research of new leads on a daily basis.
•	Develop and execute compelling Email Marketing through personalized automated follow up messaging, ensuring ongoing and successful conversations with prospects.
•	Manage all client communications from onboarding phase, including evaluation of current marketing assets, identifying pain points, questionnaires to understand their goals and target audience etc.
•	Monitor Campaign Analytics with daily updates of clients’ reports based upon meaningful key performance indicators.
•	Leverage articulate communication skills and active listening skills to identify and qualify potential clients, driving client satisfaction and retention.
•	Conduct detailed data and market analysis to identify trends and capitalize on opportunities to drive growth and gain competitive advantage.
•	Cultivate and develop strong working relationships with clients through refined business development methods to build rapport and convert deals.
•	Utilize Sales CRM tools and in-depth prospect identification using tools such as Sales Navigator, Crunchbase, Apollo.io to track key account information and sales progress, driving operational efficiency.
•	Proactively network with key prospects and customer contacts to propel business development and growth.
•	Effectively manage key deals, accounts and tasks through strong project management, time management and organizational skills.

Key Achievements:
•	Directed communications and lead generation campaigns for clients in 9 countries: France, Austria, Slovakia, Netherlands, Spain, Portugal, Italy, UK & Malta.
•	Recognized for successfully retaining the vast majority of clients working with us through maintaining constant and clear communication with clients; conducted campaign outcomes calls to share and detail the biggest wins of our collaboration and explaining how to proceed further. 
•	Successfully obtained 40 MQL´s in a month for a Portugal client.
•	Instrumental in contributing to redefining the sales pitch presentation based on our core competencies and metrics, measurably improving results.
•	Established a new acquisition channel from scratch by creating the agency´s SEO strategy.

BrikkApp promises to make real estate investing accessible to everyone, creating the first Real Estate Crowdfunding aggregator to choose from 100+ platforms from all over the world and build your own portfolio, focusing on diversification and customized risk management.

•	Established strong relationships and maintaining communications with strategic partners; helped onboard new partners and drive business development with existing partners.
•	Oversaw and coordinated development of innovative and engaging Email Marketing campaigns.
•	Conducted extensive Keyword Research; compiled reports and presented findings to senior management to guide strategy and decision making.
•	Responsible for compelling Content Creation to drive engagement and conversions.
•	Manage and oversee Link Building activities.

Ranked #1 Private University in Mexico and World's #28; with a strong focus on entrepreneurship and strategic planning, I decided to participate in an academic exchange in TEC Monterrey for two main reasons:

•	To develop my intercultural communication skills and appreciation through living in Latin America, learning their culture and way of living.
•	To strengthen my knowledge of business-related matters, taking courses in EGADE Business School, ranked #1 Business School in Mexico.

During my degree, where I specialized in Corporate Communications, I was able to develop important skills for a marketing and sales professional:

•	Articulate written and oral communication skills.
•	How to develop a complete and engaging marketing campaign from the ground up.
•	Fundamental statistical principles for conducting detailed market research and leveraging data to guide marketing strategy.
•	Creation of compelling communications strategy focused on brand identity and tone of voice.