Sales development representative

Founder of IT consulting business as a result of negotiated agreement with Telefónica to outsource one of its Training Centers. Macch’s organization consisted of a single control office for clients’ CGP business.
Once the Training center was underway, I combined this with consultancy works for IT companies (vendors, distribution & training), closing business opportunities (direct & channel) at mid & large size accounts, creation of new business lines, restructuring distribution channels, traditional training to e-learning conversion, and setting up staff development initiatives.
Having transferred the control of the Training Center back to Telefonica in Jan 2015, I continue offering my services as independent consultant.
Selected Contributions:
•	Formulated strategic plan, business model, customer presentations, and product demos showing Macch’s superior ability to deliver comprehensive consultancy services and training facilitation. 
•	Involved in closing business opportunities for network equipment vendor (Extreme Networks), including UB-Cells (Synchrotron), Navatia (S80 Submarine), and others through channels.
•	Engaged in close working partnerships with each of Telefonica’s business units including Human Resources, Sales and Senior Management offering a wide array of professional technical services. 
•	Implemented a Training Center office including three state-of-the-art classrooms, 24/7 technical support centre, and over 36 professionals covering training, sales, and technical support.
•	Assumed full accountability for P&L, plus labour affairs, with annual turnover of €1,4m - 2014.

Captured increased market share with new clients for Cisco Partners business across all of Spain.
Selected Contributions:
•	Produced $210 Million in revenue FY ‘07, exceeding department sales target.
•	Facilitated creation of an order control system, increasing weekly sales forecasting accuracy.
•	Aligned 1T goals across all sales and technical business units, providing new distribution channel.
•	Assisted vertical business units to achieve weekly commits by improving the order entrance process.

Founder of this specialty toy store for professional collectors and enthusiastic hobbyists, providing an engaging atmosphere, interactive displays, and thoroughly enjoyable shopping experience. 
Originally implemented during a period between companies as a result of a non-compete agreement. This entrepreneurial pursuit grew into an explosive success with unique products that captivated customer interest.
Selected Contributions:
•	Creates business model and developed brand recognition strategies, creating immediate customer interest and, in turn, generating explosive revenue growth.
•	Setting up an e-commerce strategy based on global selling platforms, resulting in 30% annual revenue increase.
•	Leverages digital media and social advertising, as well as traditional media including newspapers, magazines and TV, accumulating over 12k followers, with presence in more than 15 online services.
•	Managing the communication of different brands novelties in 5 of the main real automobile magazines, reaching an important level of influence in the market.
•	Development of a personalized CMS (Content Management System) +Marketplace, as a future option for the store, linking products and content from different sellers / editors.

Full P&L accountability across three lines of businesses including Product Distribution, Training, and Services.
Selected Contributions:
•	Successfully enabled the start-up company to fast-paced to break-even in only 11 months.
•	Generated annual sales to €69,5m in only three years, securing its aggressive expansion pace and ensuring its future development success as well as driving the company to be recognized in the list of 50 most important contributors of the entire IT sector.
•	Established a HR approach based on industrial psychology criteria, to architect a wining business culture, with high motivated staff, optimizing staff exceptional performance in a high stress environment.
•	Acquired over 1,300 accounts by implementing exceptional sales strategies and confidently demonstrating IT industry leadership.
•	Recognized by Cisco, Nortel, and Enterasys for 5 years in a row as best distributor and channel partner. 

•	Ilion Networking (IT Wholesaler) - Sep 1996 to Apr 1999 – Cisco Product Manager
•	Telemadrid Gestion Comercial (Media) - May 1993 to Aug 1996 - IT Director / New Technologies Director
•	Asicom (IT Wholesaler) - Nov 1991 to Apr 1993 - Technical Director for Programming Languages and Databases
•	Seintex (Application Development) - Sep 1988 to Oct 1991 - Programmer / Technical Engineer

BUP/COU