Product designer

- Created beautiful, intuitive interfaces, incorporating best practices in UX for three globally-renowned brands, HomeAway, TopRural and Homelidays. Based visual designs on Analytics research to improve on previous campaigns, after speaking to the Product Lead and User Experience team.
- Designed fresh graphic solutions for new functionalities, such as hover text, expandable text, menu tabs, menus for mobile sites, landing page forms, floating social media icons, expandable and animated icons, pop-up forms, and countdown timers.
Project management using Jira, planning and setting the Marketing team´s priority tasks for three European markets, namely Spain, Italy and Portugal. Set and achieved challenging deadlines. 

- Landing pages starting with wireframing to final multi-device prototypes. Presented them to the stakeholders and after the approval, sitting down with developers to talk over interactions, and sending them designs with InVision, for them to then code.

- Whiteboarded ideas with the Marketing team, including working with copywriters to fit text elegantly into visual design elements, and Product Leads to determine which design elements would appeal to the user, and then convince user to convert.

- Worked constantly to perfect visual aspect of products, including redesigning pages and running A/B to present information more intuitively, reduce unnecessary functions to focus the user´s attention, be more aesthetically appealing, and add interactive design elements.
Worked on maintaining consistency in HomeAway System Design and the rest of the brands (Toprural and Homelidays)

- Development and maintenance of client websites using CSS and HTML. Including the design, taking into account SEO and compatible standards with different browsers.

- Optimization of the PrintExpress.co.uk web user including the addition of animated elements
and graphics.

- Created user personas through user research, empathy maps and used the customer journey map to find the contact points that a product / service has with the user.
- Define use cases and requirements, and work directly with developers on the implementation of designs. Created user flows that convert.
- Created an MVP using the Sprint Methodology interpreting the collected data and user needs with possible business solutions and possibilities.
- Design the visual layer of an application and interactions that fit each context.