Marketing director

·	Reporting to the CEO and member of the Board, managing a team of 18 people involving Marketing, Advertising, Training and Events, and giving service to 24 countries.
·	Leveraging, defining and implementing Macmillan’s digital transformation and creating and training a professional team
·	Developing and launching a brand-new company website, including improving and developing the e-commerce UX, positioning (SEO, SEM, affiliation, etc) in order to increase traffic and sales, as well as creating the digital catalogue
·	Defining, leveraging and analyzing the on and off-line Marketing strategies as well as the Marketing metrics (KPIS, ROI)
·	Establishing Relational Marketing Policies (CRM), Social Marketing strategies and coordinating all Marketing tools, developing the In-bound Marketing Digital strategy (email campaigns, SM & SEO) to attract, convert and retain customers
·	Redefinition of promotional strategies leveraging digital vs print materials, maximizing webinar experience, proffesionalizing face2face events and developing customer focused campaigns.
·	Increase number of subscribers and interactions in our fidelity tool by the implementation of different activities such as content creation, e-mailing strategy, promotions, etc.

·	Reporting to the CEO and leading a team of 7 people in raising the positioning of In Situ’s retail brands and increasing market share including relaunching of the key brand "TRUCCO"
·	Research of business development plan. Management and execution of company-wide Marketing strategies
·	Conception and creation of the TRUCCO rebrand and relaunch plan, including creating limited edition lines, media and communication strategy development, activating communication tools (Social Media, emailing, websites, Loyalty Club, etc)
·	Development, launch and promotion of a brand-new company Trucco online store, with up to date functionalities and software as well as SEO and SEM management and positioning, which became the Nº 1 store in terms of sales and profits
·	Loyalty plans and CRM business strategy development. Email marketing strategy, design and deployment
·	Development of international strategy and business plans (Mexico, Asia & South America) to increase revenue and market position. Release of 2 new brand websites for the Spanish and Mexican markets

·	Reporting to the Digital Music Director at PRISA, managing the release of their own music streaming site, YESfm
·	Development, execution and analysis of the site release and promotional plans: publicity campaigns, promotions, subscription strategy, Customer Loyalty Strategy (customers life cycle, e-mail Marketing strategy, etc.), cross-Marketing activities, creating bespoke music subscription sites for high-profile brands (Zara, Renfe..), business alliances (Orange, etc)
·	Agreements of terms and conditions with the music labels (Warner Music, Sony Music, etc) for bespoke business alliances

·	Reporting to the Content and Services Manager within the Corporate Marketing area, promoting the apps developed for all Samsung devices (Smartphones & Tablets, Smart TVs, Cameras, etc)
·	Defining the Marketing needs at all stages of the projects and negotiating contracts with partners and developers (TVE: Olympic Games, T5: Eurocopa, Jorge Dexler: Warner Music, Zara, etc), maximizing promotional campaigns based on internal media (ODC, Smart Hub, PR, SM, webs, etc) and coordinating the different areas inside the Company to develop Marketing campaigns: Telecom (Smartphones & tablets), AV (TVs & Blue Rays) and White Goods (cameras, etc)

·	Reporting to the Country Manager and leading a team of 9 people, to manage resources and product portfolio including price positioning and discontinuance, analysis and reporting with the objective to achieved target and KPI
·	Applying customer loyalty program based on the understanding of customer behaviour and trends
·	Management and monitor and improve of campaigns across all media channels (Web, Wap, SMS, TV, print, online, etc)

·	Reporting to the MD and managing a team of 2 Product Managers, hired to head up and lead the launch of rebranded “Mahou Sin” beer and develop the new campaign for “Mixta”
·	Development, implementation and tracking of the Marketing plans: Market research design, implementation and analysis, define strategies, brief and commission the advertising assets, coordinating with the media agency about the media plan both conventional and non-conventional (sponsorships, TV, SM, online, radio, print, communication events, etc), develop and implement the communication and promotional plans for the Brands, and conduct continual market analysis though all the different investigation tools (Nielsen, TNS, publicity and image and ad-hoc research)

·	Glu Mobile is a leading developer and global publisher of mobile entertainment. Glu`s portfolio include titles based on major brands including Atari, Cartoon Network, FOX Sports Interactive, Hasbro, DreamWorks, PopCap Games, TCFox, etc 
·	Reporting to the MD development, presentation and execution of local product Marketing plans using the complete Marketing mix & conduct post mortem analysis to understand performance vs. pre-established KPI 
·	Develop partner Marketing strategy: Co-Marketing campaigns between mobile operators (Movistar, Vodafone, Orange) and licensors strategies to improve results; build relationships with Marketing executives of OEM partners (Nokia, Sony Ericsson, Motorola, etc) and with local licensors to ensure proper use of 3rd party brands (Sony, Activision, Konami, etc)

·	Reporting to the MD, heading up DreamWorks and Special Interest labels (Barbie, Focus Features, etc), development of Marketing plans and liaising with other brand licensees (toys, video games, etc) in order to add value to our campaigns (Co-Marketing campaigns) and in coordination with the licensors to ensure Brand guidelines & strategies were followed. 
·	Developing indepth knowledge of each consumer market in order to target our Marketing campaigns and maximize our investment return; design of the media plan strategy, and conception of PR activities and events to promote our releases, in coordination with our Media and PR agencies and development of promotional campaign plans, retailer specific products and POP (Point of Purchase) materials.
·	In charge of selection, valuation, negotiation, acquisition and release of Local Acquisition films

·	Reporting to the MD, managing Multipark media campaigns, promotions and PR: Design and execution of the Strategic Marketing Plan with Third Party partners, and exchange agreements and development of the Digital New Business area & new projects: Broadband program, the mobile platform and release of new products (books, wine club, etc).
·	"Curso de Cocina" DVD Collection release: Proposing and creating a DVD collection co-published with G+J Publishing, including negotiation with partner, developing the product and promotional campaign, and overseeing the production.
·	In charge of Royalty Programs creation and development to ensure customer retention and partnership renew

·	Reporting to the Marketing Director, responsible for the labels: EMI Classics, Virgin Classics, Blue Note, etc and in charge of development, execution and control of Marketing campaigns for new releases, local products and back catalogue 
·	Development of the 360 ° Marketing campaigns including PR, advertising campaigns (TV, Radio, print & online), artist promotion, POP materials, retailer specific (Fnac, ECI, Superstores, etc), etc
·	Pitching and creating new albums (track list, business plans, briefing product, liaising with artist and managers, etc)
·	Management and planning of artist promotional tours (media interview, press release, concerts, performances, etc)

·	Reporting to the Product Manager, managing the release of and promotional campaigns for the Live Action department
·	Developing the Marketing Plans for New Releases and Back Catalogue products for the two key markets: Rental and retail (including specialist and kiosks), and allocation and control of budgets for Marketing activities
·	Responsible for Local Acquisitions, including Enrique Cerezo, Selecta Visión, Araba Films, Dygra, etc
·	Liaising with the Sales Department to run retailer specific campaigns