Digital marketing and e-commerce specialist

-Manage web content and architecture across Wordpress based on customer inputs

-Benchmarking and Develop overall global digital strategy across (Mailchimp/ M-director), web, SEO/SEM,PPC and Social Ads

-Community Management

-Planning customer offers and incentive programs to deliver ROIpositive results

-Deliver campaigns by leveraging SalesForce data to effectively target key audiences across email, push notifications, Web and mobile App

-Definition and Implementation of Customers journeys based onbehavioral data and analytics (Business Intelligence)

-Creation and driving project requirements particularly for Web and App development

-Measurement and reporting performance of all digital marketing campaigns and assess against KPI goals

-Usability, conversion rate, and SEO reports to identify new opportunities to reach potential customers

Master´s degree in Marketing and International Trade Management with focus on CSR and Sustainability.

-Bachelorof Arts Trade and Industrial Management

-Dual Program in German, which combines Business Studies and Internship in Lidl Supermarkets