IT Management Innovation Program

Información
Zigurat Global Institute of Technology
7.500  €
Online
Curso
Descripción del curso
Aiming to Increasing productivity by applying new methodologies is the main goal of the IT Management Innovation Program, which has been designed for companied and professionals working in IT. Targeting a single department and emphasizing on its needs, and capabilities via practical and theoretical case studies, you will explore how innovative changes can improve the overall performance of an organization. You will be guided by professors who are leaders in digital transformation. They will share experiences and show you how to analyse, consider and apply new methodologies.
Temario
M1. Today’s Competitiveness ModelsJordi Damià Basic strategies options of gaining a competitive advantage: Cost leadership, differentiation and focus (Porter). New business models based on digital solutions: Traditional, Digital, Collaborative and Usage Business Models. New levels of competitiveness applying advanced digital strategies: Bowman Strategy Clock, Unique Selling Propositions (USP Analytics) and Core Competence Analysis. Processes and investments needed to be more competitive in a digital and business ecosystem. M2. Purely Digital Business ModelXavier Capellades Native and evolutive digital business models: How to capture and drive a new digital marketplace. Market and sector know-how advantages to offer new digital based products and services. Disruptive innovation with the power to displace traditional business. M3. Omnichannel marketing and sales modelsVoyislav Stojanovic Advertising methods for commercial promotion through improved marketing tools to promote sales. Key digital methods to increase revenue, target your competitor’s clients and manage customer relationship effectively. Customer expectations: How to meet them and know what works best. New communications tools to understand customers and the way they interact with the marketplace today. M4. Digital maturity level: Re-defining your VISIONJordi Damià Analysis of a company’s level of maturation and all the business model processes. Is your company digital enough? Identification of the value chain processes and organization powers, in order to have a secure knowledge of the current capabilities. A digital maturity model, as an instrument for driving strategic change, needed to overcome the natural resistance to change and focus on the true objectives. M5. Basic people skills and competenciesDavid Claramunt New roles, advanced management skills, fast decision making profiles. Techniques to preserve know-how whilst maintaining elastic and adaptive labor approach. Flexibility and temporality of the labor market will require best people adaptable skills, what will bring high value into the organization. Social media and Internet impact on employees and headhunters and recruiters. M5. Management and innovation modelsRobin Weninger New paradigms that have to lead to new business models and new forms of managing organizations. Business opportunities through new management methods. Business process improvements for competitiveness and main tools to create sustainable competitive advantage. Innovation management in production, distribution and management of both people and knowledge, as a key to generate new ideas and techniques for new products. M7. Information Technology (IT)Martin Piqueras The integrated vision of the distribution value chain. Application of new technologies, practices and more advanced business models for pursuing efficiency and win-win. M8. Cybersecurity and Digital Business SecurityDavid Quero Identification of risks associated to the digital transformation. Cybersecurity is the heart of digital innovation. Business safety: Cloud, mobility and IoT. Replacing human intervention in business decision making, automation (Robotics and AI). Business solutions based on algorithms (Predictive). Confidence of business solutions: BlockChain. M9. Digital Business enablers (IoT, BlockChain, Big Data, Predictive, AI)Oscar Sala The promise of innovation: Reduce costs, avoid risks, create new business models. Industrial revolution focused on automation, introducing systems, supervisory control, data acquisition systems (SCADA), enterprise resource planning (ERP), manufacturing execution systems (MES). M10. Artificial IntelligenceAngela Shen-Hsieh The promise of innovation: Reduce costs, avoid risks, create new business models. Industrial revolution focused on automation, introducing systems, supervisory control, data acquisition systems (SCADA), enterprise resource planning (ERP), manufacturing execution systems (MES). M11. Predictive models and advanced data analysisDavid Quero Pattern recognition and statistical modeling as algorithmic techniques in data mining, that analyze actual and historical data. Predictive models of historical and transactional data in identification of risks and opportunities. Predictive models to identify relationships between different factors that allow the assessment of risks or associated probabilities based on a set of conditions. Benefits of predictive analysis focused on three areas: Customer Satisfaction, Operations, Business Intelligence (predictive intelligence vs prescriptive intelligence) M13. Industry 4.0Valerio Andresandroni Industry 4.0 in your organization. Cyber Physical Systems (CPS). Capacity of cooperation between humans and physical systems in real time. Software algorithms that decentralized decisions based on sensorization (IoT), predictive analysis (Big Data), Artificial Intelligence.
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