Brand manager, marketing intern

• Drove and maintained both local and global ATL, digital and SM strategies for clients such as P&G, B/S/H, Mondelēz, Evyap and Metro Grossmarket.
• Gathered, defined and clarified the insights in creative brief that drive our creative solutions and help us make a difference in our client’s business.

All Clients: P&G: •ALO (Tide) •Ariel •Prima (Pampers) •Head&Shoulders •Orkid(Always) •İpana(Crest) •Oral-B | B/S/H/: •Bosch •Siemens | Mondelēz: •First (Trident) | Evyap: •Activex •Duru •Arko •Emotion | METRO Grossmarket

- Followed up the communication process of the big global brands such as BBVA, Domino’s, Toyota.
- Conducted intensive research for obtaining solid consumer, brand and market insights to shape effective strategies for our clients.
- Evaluated brand communication strategies with benchmark analysis.
- Conducted research for 2020 market trends.
- Prepared creative brief for the creative team to come up with the most brilliant and effective communication response to solve the clients’ market problem.

All Clients: Garanti BBVA, Bonus | Ülker (Confectionery) | Domino’s Pizza | Pinar (Dairy) | Koruma (Cleaning) | Toyota

- Followed up the communication process of the big global brands such as Carrefour, McDonald’s and SOCAR.
- Used range of tools to conduct detailed competitor analysis for these brands.
- Conducted research for 2019 market trends.

- Supported university publicity activities online and offline.
- Followed up the whole ApplyBAU admission process, which admits students to Bahcesehir University based on their merits.
- Welcomed candidate students to university and presenting them BAU as a brand and the facilities.

Enschede, The Netherlands

- Took many classes related to marketing such as Marketing Communication, Sales Marketing, Internet Marketing to learn fundamentals of marketing.
- Also, took Cultural Management, Spanish and Dutch classes to enhance my knowledge on different cultures.

-Doble Grado-
Estambul, Turquia

- Took classes related to human behaviors such as Understanding Social Behaviors, New Communication Technologies and Society, Sociological Perspectives and Sociology of Gender and Family for building an effective marketing communication in my field.
- Took analytical classes such as Statistical Methods and Computer Applications to learn research methodologies for collecting and interpreting data.
- Conducted a quantitative research for my final thesis on 'Privacy Attitudes in Online Advertising' which became a combination of knowledges from two undergraduate studies of mine.

-Full Merit Scholarship-
Estambul, Turquia

- Took many classes related to marketing such as Advertising Management and Strategy, Business Strategy and Communication, Brand Management and Consumer Behavior to learn fundamentals of integrated marketing communication.
- Worked with real clients such as Samsung (Smartphone A9) and Tatil Sepeti (Travel Company) for their whole year advertising campaign from its communication strategy to creative works.