REGIONAL HEAD OF CRM AND LOYALTY

Descripción de la oferta de empleo

Our client is a gambling and online gambling operator in both business-to-consumer (B2C) and business-to-business (B2B) markets. The company has four business segments with a number of brands including sports labels; games labels; B2B and non-core assets. Empleo Our client is an important online gambling operator looking for a Head of CRM and Loyalty, that will be a key collaborator for the regional marketing plan, reporting directly to the Managing Director of the Region. Responsibilities: - Create and define an industry leading CRM and loyalty proposition to maximize customer contribution - Create, implement, and manage an engagement strategy - Develop track activities - Promote reactivation activities - Implement local and global CRM campaigns - Implement communication frequency - Create and implement promotions, new product features communications, newsletters, in-app push messages - Implement product cross sales communications and promotions - Implement a data driven analysis - Manage editorial content - Lead people management for a team of 8 direct and indirect reports. Develop the team, empower and enable them to be successful in their career progression - Contribute to the long-term strategy for central CRM group Requisitos Experience: - University Degree in Business, Marketing, Advertising or similar. Skills: - At least 5 years’ experience of experience in similar role with strong experience in a wide variety of CRM roles - Ability to prioritise and manage multiple projects simultaneously - Experience with large data pull analysis - Knowledge of the Sports is a plus - Excellent verbal and written in English skills - Big plus for proficiency in Spanish or Portuguese languages - Comfortable with a fast-paced, always-on business environment Oferta - Competitive salary - Indefinite contract - Full-time

Detalles de la oferta

Empresa
  • Sin especificar
Fecha de publicación
  • 11/02/2019
Fecha de expiración
  • 13/05/2019