GROWTH MARKETING MANAGER - UK
Detalles de la oferta
- Sin especificar - Sin especificar - ES
- indefinido, jornada completa
Descripción de la oferta de empleo
Our company goal is to provide with a digital telco experience app to Company brands. As part of the Growth Marketing team, we are responsible for supporting all countries operations with in-app oriented marketing actions and managing all the global proposition strategy for the app. The candidate in this role will be responsible for the app growth within the team.
Lead and manage the relationship with the teams and team for the marketing plan developed for App
Collaborate with internal and external OB stakeholders to create integrated marketing campaigns
Internal responsible for achieving active users goal.
Propose to OB teams the marketing plan needed to achieve the goals set and ensure the execution of it as defined.
Manage paid digital marketing budget assigned by ensuring efficiency in terms of €/active app user.
Ownership of day-to-day monitoring and reporting for top-of-the-funnel metrics used to assess the performance of customer acquisition programs.
Analyse, review and report on the effectiveness of campaigns to maximise results.
5+ years of experience in digital marketing and business development
Experience in managing multi-layer, complex business relationships
Proven and consistent track record of executing against an aggressive growth strategy and contributing to growth rates above expectations
Self-starter with entrepreneurial approach to work, excellent leadership, organizational and problem solving/decision making skills with minimal direction, high attention to detail
A ‘test and learn’ mentality with a track record of optimising campaigns and making decisions based on data to refine programs and inform investment
NICE TO HAVE:
Understanding of different attribution models (e.g. path to conversion, last click) as well as how these can be applied and can impact results
Expertise in mobile marketing and working knowledge on Apps download performance campaigns.