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DIGITAL MARKETING SENIOR DESIGNER

Madrid - Madrid

Descripción de la oferta de empleo

WHAT YOU'LL DO.
As a digital marketing designer in the Design Studios team, you will be working closely with a team of digital designers, and creative strategists, helping design digital marketing solutions that are in the realm of omnichannel strategies, customer relationship models, communications campaigns, content strategies, or services, amongst others.
Through conceptualization and iteration, you will bring to life solutions that will be co-created with designers within the local Design Studios Hub as well as from other regions and the BCG consulting teams.
You'll leverage both customer and business data to inform your creative and strategic rationale along a methodological way of working while balancing a human-centric focus with BCG clients' business needs.
You will support marketing and design decisions with creative, strategic, and/or business reasoning.
You will be in charge of medium-sized and large projects together with the lead of your vertical or creative strategists, the assigned project manager and the design team, and you'll proactively conduct ideation and brainstorming sessions to capture the business challenges, set timelines, and solve problems.
You will mentor and support other consultants and designers in the digital marketing space and work closely with creatives from all verticals (i.
.
Visual, Content and Video) to an agreed brief to inject strategic considerations into each step of a client initiative and make conceptual decisions in compliance with BCG standards YOU'RE GOOD AT.
Strategizing, designing and help implement digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Analyzing and reporting of the performance of digital marketing campaigns, and assessing against defined campaign goals (KPIs, ROI) You have a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Define strategies to open and monitor new acquisition channels as well as product features that push growth on relevant platforms Craft SEM/SEO audits and optimization plans Monitoring of results through Google Analytics.
Working with the Brand Marketing and Design team to get both creative assets and content needed to achieve business goals.
Collaborating with a multi-disciplinary team to push digital product and content development to its limits and achieve benchmark results Designing, facilitating and following-up on workshops with reports and insights gathered You have a sharp eye when analyzing data and an awareness of digital marketing trends that inspire both client and team You enjoy ideating new and creative growth strategies Planning, executing and measuring experiments and conversion tests You're skilled at optimizing information architecture and hierarchy of content following the user-centred design (UCD) principles.
Instrumenting conversion points and optimize user funnels You're able to execute complex and ambiguous briefs and pitch creative concepts, demonstrating lateral thinking and ideation.
You're eager to provide thought leadership in digital marketing to the global Design Studios team, and work closely with the Digital Lead on the development and implementation of trainings and new offerings.
Collaborate with agencies and other vendor partners Excellent presentation and communication skills that are supported by the creative concepts you developed for the digital marketing strategies and inspire our client YOU BRING (EXPERIENCE & QUALIFICATIONS) You have a bachelor's or similar degree in marketing, digital marketing, business administration, communication or a related field.
You have four to six years background in a professional services environment or digital marketing agency.
Experience in consulting is a plus Experience in projects related with digital transformation Excellent knowledge of software, such as PowerPoint, Excel, Analytics tools (i.
.
Google Analytics) Experience in content management solutions, i.
.
Ceros, Adobe, Salesforce Knowledge in digital content and social media management enterprise software, i.
.
Sprinklr Experience in optimization methodologies such as CRO is a plus Knowledge in MarTech and marketing cloud solutions, i.
.
Salesforce, Adobe, Acoustic (IBM) Certifications in digital marketing related topics, i.
.
Scrum, Google, Salesforce is nice to have Track record in developing digital marketing strategies for large companies, please provide work examples (either online portfolio or during first interview round) You have excellent English and Spanish language skills; additional languages are a plus
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No me interesa

Detalles de la oferta

Empresa
  • Boston Consulting Group
Localidad
Dirección
  • Sin especificar - Sin especificar
Tipo de Contrato
  • Sin especificar
Salario
  • Sin especificar
Fecha de publicación
  • 02/06/2021
Fecha de expiración
  • 31/08/2021
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