Trade marketing manager / associate

In charge of Central America as a region, with a yearly objective of
11m USD, in charge of brands such as Papermate, Sharpie,
Prismacolor among others, achieving 12% growth vs 2016
Direct contact with distribuitors
Trade marketing strategies for each country
Pop material production for BTS season
In charge of a 100k usd budget for POS activation
Market research in all 6 countries, getting to know every market
and applying specific plans for each one
Direct contact with sales
Budget tracking
Brand Distribution
Distribution plans (Mom & Pops, POS)

In charge of a distribution plan with Office Suppliers, leading 4
promoters, achieving a 115% growth in the first year
In charge of Elmer´s Brand launching, pitching products with clients
and distributors
Producto distribution among the different market channels
POP material production and implementation

Digital Marketing Strategies E Commerce
Digital Branding Social Networks
Digital Campaigns

9 product launching
campaigns
Market Research
Market polls Branding