Global brand manager / global account manager

Brands & Products:

Startups 

- Badi (€8 millions Series A investment / 700,000 registered users/ Markets: Spain, UK, France, Germany)

- ByHours (€3 millions Series B investment / 200K users / 2.500 hotels worldwide)

 - Digifood (€600.000 Series A investment / 400 events with the Champions League & French Sport clubs)

- BeYou (Chosen by Technogym Wellness Accelerator - €280.000 Seed investment / US Market)

- TopDoctors (€3 millions Series A investment / Markets: Spain, Italy, UK, Chile, Mexico, Colombia & USA) 

- GlampingHub (12.000 Glamping spots in 90 countries / €2 millions turnover)

Corporate 

- Pearson Education (Project Literacy) (Award: Lions Cannes Health Grand Prix Winner 2016)

- La Caixa, Banc Sabadell, Caprabo, Wrigley, Shana

Responsibilities:

In charge of identification of market trends and oversees advertising and marketing activities to ensure the right message is delivered for products or services that we develop at The Mobile Bakery, in order to drive business goals. Working closely with many teams, including product developers, researchers, marketing and creatives to make sure the brands values and image are followed. Examples of my achievements in these areas include executing the launch more than 25 new products for startups in multiple countries through lean and agile methods.

As the Product Strategy Lead of the agency, defined MVPs, and developing epics, features and non-functional requirements, carry out research to make data-informed product decisions, prioritize for the win, and create a solid product roadmap. Backlog coordination and grooming and coordinate the communication with all stakeholders, work across departments to support, launch, and market our products.

Oversees every element of the products we launched from its conceptualization to its post-launch performance, leading the transformation of product ideas from their stages into actionable concepts, timelines, and projects while maintaining a serious consideration of the financial implications, marketing needs, and the overall objectives of the business.

Established the methodologies and procedures for conducting research, design conceptualization, prototyping, and product development across the entire product management department.

Brands:

- General Motors (Chevrolet / Opel)

-Major worldwide strategy for launches: Cruze, Orlando, Captive, Mokka & Astra

-Highlights:

- The customer market grew by 300,000 cars in the last year. Generating leads and create brand awareness.

- £8.5m worth Media was achieved against a target of £500,000 and 812 million media impressions versus a target of 35M

- More that 60 campaigns within the different brands in 360º actions (TV, Print, Digital, ATL)

 -  Master Card

- Campaign 2010: Mastercard 'world Mastercard': Singer Bonnie Tyler starring the ad campaign for MasterCard, which aimed to promote the credit card's "World MasterCard" (£220m global media planning budget).



Responsibilities:

Responsible for the Account and Planning as well as the Agency's new business initiatives. Responsible for Clients growth through selling integrated solutions.

Responsible for communication strategies, positioning, discovering insights in market opportunities. Responsible for market and Brand analysis based on existing research to determine Brand Health and define Brand's direction. Responsible for improving Client service department by importing Global knowledge to train a highly differentiated and competitive services and Planning teams in terms of partnerships, planning skills, strategic tools, quality of thinking and integrated advertising.

Extensive financial management experience (staffing plans, fee preparation and negotiation, Client advertising budget management). Oversee 8 people staff. Engage, train and motivate account and planning team. Including coordination of creative and account workshops. Proven that Global knowledge leverages local Agency and Local business.

Brands:

- McDonald's

- Alignment of communication and publicity throughout the 250 establishments nationwide of this chain of FMCG brand.

- Strategic communication and branding activations for special events: FIFA World Cup, Olympic Games, Monthly Happy Meal

- Collaboration in the worldwide strategic branding definition with Leo Burnett's HQ in Chicago, USA.

- Procter & Gamble (LATAM)

- Campaign building and strategical framework for Ariel & Ace across the LATAM markets in coordination with client's HQ in Mexico.

- Execution of the 360º campaigns  (TV, Print, Digital, ATL)

- Diageo(Cacique/Smirnoff/Johnny Walker)

- Strategical framework and briefing building with Diageo for the communication and advertising platform for Cacique "Así Somos", gaining after 2 years 4 points ahead on market share against the competition. Execution of the 360º campaigns (TV, Print, Digital, ATL)

- Establishment of the program "Johnny Walker Ambassadors" within a nationwide activations for brand awareness and increase sales turnovers.

- Briefing building for the creation of brand activation and experiences with Smirnoff continuous communication platform.

- Fiat Chrysler Automobiles (Dodge & Jeep)

- Launch of Dodge's Caliber, accounting for 20% of the Dodge brand's 2006 publicity budget, larger than any other Dodge nameplate. Creating a new top of mind C-Segment type of car which didn't exist in the global market before.

- Handle the launches of the 3rd generation of Jeep's Grand Cherokee (2005-2010 ). More that 20 campaigns and activations a in 360º actions (TV, Print, Digital, ATL)

Responsibilities:

Develop solid working relationships with client at the product manager level as well as the various functional areas. Leveraged these relationships to grow the business and help ensure resource allocation as needed to do great work.

Provide consultation to client based on marketing and brand strategy and tactical programs required to hit business and marketing objectives.

Managed and lead the agency team in all aspects of project development and ensure delivery of high-quality creative work product consistent quality standards. Involved in daily client contact and follow-up and ensures common understanding of next steps, client point of view and functional needs of the account.

Engages senior management in an appropriate manner regarding any client needs/concerns. Oversees execution of all promotional initiatives to ensure delivery of" great work" to client while being consistent with the agency's project and convergence brief. Motivated all members of the team to maintain a solid knowledge base regarding client brands, scientific/ competitive advantages, market and competitive activity.