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SR. DIRECTOR ANALYST, B2B MARKETING TRANSFORMATION AND AI (REMOTE-US)

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Senior Director Analyst, B2B Marketing Transformation and AI Gartner is seeking an Analyst that will change how CMOs deliver business impact.
About This Role.
Gartner Analysts are industry thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations.
A Senior Director serves as a leader within Gartner’s Research and Advisory sector, establishing oneself as a credible voice within their designated market at local, regional, and global levels.
Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to propel their business toward key objectives.
They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.
This role sits within Gartner’s Marketing & Communications practice and will address the needs of CMOs and their key leaders in transforming their functions for business impact.
As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B CMOs, this role will focus on Demand Generation Strategy, AI, and Marketing Structures and Operations as connected levers to harness such disruptions to their advantage.
Successful candidates will leverage a deep understanding of CMO sensibilities to advise marketing leaders on.
Developing and embracing go-to-market strategies, processes, and technologies that align with omnichannel buying behaviors.
Enabling the business to generate and shape buyer demand through a mix of digital and offline channels throughout the buyer journey.
Building awareness, generating, and nurturing high-quality leads and accounts, orchestrating omnichannel engagement, and using analytics to measure and optimize performance.
Implementing strategic AI investments in consideration of existing technology, talent, and business objectives.
Using AI to advance marketing performance with a faster time to market for content and an increased focus on data and insights-based improvements.
Using GenAI to access new markets and support nuances of existing markets and multi-brand content needs.
Dynamically optimizing and assembling content modules (text, images, audio, video) into personalized webpages and emails, generally without human intervention or oversight.
Supporting and influencing enterprise AI and go-to-market strategies.
Building support for and leading strategy and capability driven marketing transformation efforts across people, processes, and technology.
Driving meaningful commercial and productivity outcomes through effective implementation of new technologies, structures, and operating models.
Developing flexible and adaptive organizational structures to support dynamic business strategies and leverage AI driven capabilities.
What You Will Do Deliver high-quality actionable advice to an executive client audience through a variety of media.
Write evidence-based content that is clear and actionable.
Create and deliver presentations for webinars and other client-facing Gartner events.
Track and work closely with vendors, market trends, emerging technologies and practices to remain ahead of the curve within the AI-driven marketing technology space.
Deliver outstanding sales and service support to retain and grow the Gartner business.
Build credibility as an industry expert to represent Gartner research, methodology and strategy.
Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community.
Identify research process improvements or develop new processes that help the team and Research & Advisory provide excellent service delivery.
Be a mentor and a coach by supporting more junior team members What You’ll Need Bachelor's degree or equivalent experience; Graduate degree preferred 12+ years of relevant field or industry experience An informed understanding of the challenges facing CMOs as leaders within the enterprise and drivers of business impact Extensive experience developing and implementing demand generation strategies that deliver commercial outcomes  Extensive experience leading innovative and productive marketing teams as part of a commercial ecosystem that drives enterprise growth.
Hands-on experience with AI applications for Marketing teams A practical understanding of the use of AI and its potential impact on marketing operations, strategies, and talent.
A strong understanding of the AI-driven Marketing Technology landscape Experience building business cases for new technologies as part of enterprise or marketing strategic shifts Experience as a leader in transformation efforts that impact people, process and technology Demonstrated executive presence; can immediately establish credibility with executives and additional stakeholders Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables Demonstrate excellence in research and writing ability Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team Learning agile and adept with navigating highly matrixed environments Ability to represent Gartner's research methodology and strategies effectively at all levels #LI-Remote #LI-JP4 Who are we? At Gartner, Inc.
(NYSE.
IT), we deliver actionable, objective insight that drives smarter decisions and stronger performance on an organization’s mission-critical priorities.
We’ve grown exponentially since our founding in and we're proud to have over associates globally that support over client enterprises in more than 100 countries.
What makes Gartner a great place to work? Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization.
That’s why we're recognized worldwide as a great place to work year after year.
We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index.
Looking for a place to turn your big ideas into reality? Join #LifeAtGartner What we offer.
Our people are our most valuable asset, so we invest in them from Day 1.
When you join our team, you’ll have access to a vast array of benefits to help you live your life well.
These resources are designed to support your physical, financial and emotional well-being.
We encourage continued personal and professional growth through ongoing learning and development opportunities.
Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.
Gartner believes in fair and equitable pay.
A reasonable estimate of the base salary range for this role is USD - USD.
Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.
Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates.
We also offer market leading benefit programs including generous PTO, a 401k match up to $ per year, the opportunity to purchase company stock at a discount, and more.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability.
You may request reasonable accommodations by calling Human Resources at + or by sending an email to  .
Job Requisition ID.
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artner.
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Detalles de la oferta

Empresa
  • Gartner Careers
Localidad
  • En toda España
Dirección
  • Sin especificar - Sin especificar
Tipo de Contrato
  • Sin especificar
Fecha de publicación
  • 26/04/2024
Fecha de expiración
  • 25/07/2024
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