MARKETING SPECIALIST IGAMING

IGT (NYSE.
GT) is a global leader in gaming.
We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital.
Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth.
We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility.
IGT has approximately employees.
For more information, please visit  www.
gt.
om.
Overview.
IGT PlayDigital marketing team is looking to recruit a Marketing Specialist for Malta team, with a focus on casino games roadmap promotions and go-to-market plan execution.
The Marketing Specialist will promote slots/games both to the general market and directly with operators (in collab with commercial/product), applying relevant marketing GTM tactics to maximize support for game launches and overall operator adoption.
What You’ll Do.
•    Participates in commercial and product calls focused on product release & GTM (refer to "go to market") identifying product release milestones, part of the joint roadmap exercise.
•    Plans Games GTM and breaks down tasks for other marketing stakeholders.
•    Increases product knowledge with in-depth sessions on understanding features and client benefits.
•    Maximizes creative opportunities together with commercial and product teams, brainstorms.
•    Proactively identifies opportunities to maximize product exposure, awareness and interest in the market.
•    Builds and executes Games GTM including creative/campaign proposals and competition watch, plus rest of the GTM tactics including tiered system, all communications, events, network and direct promotions.
•    Selects appropriate GTM tactics (social, video, events, streamers, campaigns etc.)   •    Coordinates production of relevant collateral including game videos, designs, roadmaps, social media updates and website content in collaboration with design team, communications manager and other internal stakeholders.
•    Follows competition to ensure we keep competitive differentiation and advantage.
•    Sets and updates relevant OKRs (Objectives & Key Results), produces analysis and reports back.
•    Maintains GTM Roadmap, regularly syncs with key commercial and product stakeholders.
•    Ensure key messages across all touchpoints in collaboration with communications manager.
About You.
•    You are self-driven, able to work on own initiative, accountable and organized •    You are ambitious, looking to learn and grow as marketing professional •    You have a passion for promoting casino technology and games What We’d Prefer.
•    Experience in Casino (including operator CRM or Affiliate marketing) and general Gambling knowledge is an asset Diversity, Equity and Inclusion   We believe that a team of unique individuals creates a dynamic, modern and fun work environment.
Whether language, location or life experience, IGT PlayDigital recognizes and celebrates differences between team members.
Our colleagues enjoy inclusive engagement through our 7 global Employee Impact Groups; Women’s Inclusion Network (WIN), Advancing Cultural Education (ACE), PRIDE, NEXGEN, Wealth of Wisdom (WoW) and Superabilities at IGT.
We’re also the three-time Top-Ranking Gaming Supplier in the All-In Diversity Project; a Best Place to Work according to the Human Rights Campaign and the Disability Equality Index; and the D&I Award winner at the Women in Gaming Diversity Awards-London.
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