DIGITAL ANALYST

Why work for us.
At Vodafone, we’re working hard to build a better future, a more connected, more inclusive, and more sustainable world.
We believe technology is only as powerful as the people using it to create a better tomorrow.
Role Purpose.
The Digital Analyst is responsible for all digital marketing systems integrated into Vodafone.
e and My Vodafone app.
They are also responsible for web analytics, insight analysis, conversion optimization and core conversion funnels of Vodafone.
e and app.
Essence of Role – Key Accountabilities.
1.
Web Analytics Management.
• Develop and optimize robust analytics frameworks using Adobe Analytics, and Tealium IQ • Ensure accurate tagging, define data layer, tracking, reporting, and data integrity across web and app.
• Support Digital Product teams in the development and maintenance of key operational reporting frameworks measuring KPI’s such as performance, availability & uptime.
2.
Data Analysis and Reporting.
• Create comprehensive reports and dashboards in Adobe Analytics and MicroStrategy.
• Translate data into meaningful insights and recommendations for stakeholders.
• Monitor website performance metrics and KPIs and provide regular reporting and analysis to stakeholders.
• Liaise with various departments to support data-driven decision-making.
• Utilize SQL for complex data queries and analysis.
Aid in the development of daily, weekly, and monthly reports for Vodafone Ireland’s digital properties.
3.
Technical Implementation and Collaboration.
• Assist in website and app tagging for the journeys, ensuring efficient and effective implementation.
• Work closely with the development team to integrate JavaScript solutions where beneficial.
Implement and test JavaScript-based solutions to improve website functionality, tracking, and user experience.
4.
Conversion Rate Optimization (CRO).
• Design and implement CRO strategies to improve user experience and conversion metrics.
• Conduct A/B tests using adobe target and analyse results to provide actionable insights.
• Collaborate with cross-functional teams to implement optimization A/B tests and personalisation.
5.
Continuous Learning and Development • Stay informed about the latest trends and developments in web and marketing analytics.
• Regularly update skills and knowledge, particularly in new platforms and technologies.
Attend webinars, workshops, and industry conferences to stay ahead of the curve in analytics strategies and tools.
Who you are.
You are a strong analytical thinker with a focus on data and commercial application of data insights.
You have previous experience with tag management tools such as Tealium IQ (preferably) or Google tag manager and web analytics tools such as Adobe analytics or google analytics.
You are proactive and creative.
You are passionate about web analytics, conversion optimization and have previous experience in applying digital insights into business cases to improve overall site conversion or to improve revenue from digital sales journeys.
This position is suited for those who are passionate about data, analytics, and continuous learning in the fast-evolving digital landscape.
We Are Looking For You, If You Have.
Essential.
2-4 years’ experience in working with Adobe Analytics (Site catalyst) or Google Analytics and experience working with tag management systems (e.
., Tealium, Google tag manager or Adobe Launch).
Relevant experience working in an ecommerce or online support environment for a large website, app or online brand.
Exhibits high degree of pro-activeness in analysing customer behaviour using available data to influence changes on the website.
Experience with JavaScript and debugging.
Master’s / bachelor’s degree in computer science, Statistics, marketing, or a related field.
Proficiency in analytics tools such as Adobe Analytics, Google Analytics, or similar platforms.
Strong understanding of web technologies including HTML, CSS, and JavaScript.
Experience with conversion rate optimization techniques and A/B testing methodologies.
Ability to analyse complex datasets and communicate insights effectively to non-technical stakeholders.
Excellent problem-solving skills and attention to detail.
Self-motivated with the ability to work independently and collaboratively in a fast-paced environment.
Familiarity with personalization tools and techniques.
Desireable.
Experience with Lead Generation Experience with Content Marketing Experience with NPS Previous Experience in a multinational telecoms company    Who we are.
Vodafone is pioneering Ireland's gigabit society.
We are Ireland's leading total communications provider offering products and services make a real impact in the lives and communities of our customers.
As part of Vodafone Group, we are part of the world's largest mobile community with a presence across all five continents.
We’re at the forefront of innovation in Ireland.
From delivering Gigabit speeds which offers the fastest game play for gamers, or helping people work from anywhere in the country, the work we do is at the cutting edge of technology and is constantly evolving.
Our purpose is to connect for a better future, and this is made possible by our people.
No matter what your background, career stage or interests, we have opportunities across all areas of the business, which will help you explore and unlock your full potential.
You will get to work in a fantastic environment where diversity and difference is valued, flexible working is the norm and you’ll get to play a role in delivering Ireland’s Gigabit Society! Our people are at the centre of everything we do.
We employ approximately people in Dublin and across our network of retail stores in Ireland.
Our aim is to ensure each employee has the opportunity to innovate, to be challenged and to be rewarded.
We are dynamic in everything we do, including our approach to training, development, performance management and flexible benefits.
Vodafone is committed to support LGBT+ people at work.
We are an equal opportunities employer where our people can be at their best.
When choosing us……….
When you join the Vodafone Team, you will have the chance to grow your career while also experiencing some serious benefits!  Some of the benefits that you will receive along the way are.
Competitive Salary Flexible working (times and location) is part of our culture where your hours can facilitate your personal work-life balance Generous Employer Pension contribution Free Phone Bill – When you join the team, your phone bill is on us! You will also receive mobile phone purchasing discounts Learning and Development – We provide extensive training to all of our employees so they can progress in their careers! There is also the Vodafone University where our employees can gain incredible skills! Exclusive Family and Friends Discounts – Receive additional discounts for you, your Family and Friends on Vodafone Products! 23 days annual leave and 3 charity days off – PLUS  a dedicated day off for your birthday Free Parking  Access to our Wellness centre including free access to our Gym, health and wellness centre and external practitioners We are passionate about our employees! Here at Vodafone we want you to bring your whole self to work and we enable this with our progressive workplace policies.
We are proud supporters of the LGBTQ+ community and Vodafone is committed to support all of their employees at work.
We are an equal opportunities employers where our people can be at their best.
When you combine Technology and the human spirit, anything is possible.
And when you join Vodafone, we’ll help you shape a rewarding career that gives back in more ways than one.
Its starts here.
It starts with you.
#LI-JB1   #LI-Hybrid Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded.
We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business.
We actively encourage everyone to consider becoming a part of our journey.