HEAD OF CRM (SALESFORCE MARKETING CLOUD)

What is Exoticca?Do you like traveling? Do you enjoy the exotic? Do you like strong challenges? If the answer is YES, welcome to Exoticca!Exoticca is a company that started in 2013 by professionals specialized in the creation and online distribution of voyages. Our mission is to offer our clients the possibility to visit the most beautiful and stimulating places on our planet, through the best holiday packages, at unbelievable prices. For more comfort, our customers can find out more about our trips and book them instantly in a matter of minutes through our website, avoiding the usual long exchanges of emails, meetings, or calls required by more traditional travel agencies.At Exoticca we are looking for people who want to offer their best to create unforgettable experiences for our customers. We are a young, dynamic, multicultural team of 350+ people, in rapid international growth, seeking for new partners to help us create the best and most forward-thinking travel company of our generation.We are a highly ambitious and well-funded start-up, backed by top national and international investors that have also participated in the growth of other success stories, such as Glovo or Idealista.What is our proposal?We are seeking a highly skilled and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to optimize our interactions with customers across various channels. You will lead a team to drive customer engagement, retention, and satisfaction through effective CRM initiatives.Which will be your main responsibilities?Strategy Development: Develop and execute comprehensive CRM strategies aligned with company goals to enhance customer acquisition, retention, and loyalty.Customer Segmentation: Utilize data analysis and segmentation techniques to identify and target key customer segments, tailoring communication and marketing efforts accordingly.Customer Journey Mapping: Develop and optimize customer journey maps to understand customer touchpoints and drive personalized interactions throughout the customer lifecycle.Communication Planning: Oversee the planning, creation and optimization of all communications across the customer lifecycle, including triggered campaigns and highly personalized communications.CRM Technology Management: Lead the seamless implementation and ongoing optimization of our CRM platform, Salesforce Marketing Cloud, using tools like Automation Studio, Journey Builder, and others. Cross-Functional Collaboration: Collaborate with marketing, product, sales, customer service, and other departments to ensure seamless integration of CRM initiatives across the organization.Data Analytics: Leverage data analytics and performance metrics to measure the effectiveness of CRM campaigns and initiatives, and to identify areas for improvement.Team Leadership: Lead and mentor a highly talented team of CRM professionals, providing guidance, support, and development opportunities to foster a high-performing and collaborative work environment.Requirements:Proven experience 5+ in CRM management, with a track record of successfully developing and implementing CRM strategies in a complex organization.In-depth knowledge of CRM principles, methodologies, and best practices.Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.Experience with Salesforce Marketing Cloud and proficiency in data analytics tools (e.g. Looker).Excellent leadership and communication skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels.Demonstrated ability to manage projects, prioritize tasks, and meet deadlines in a fast-paced environment.Fluency in English.BenefitsCompetitive compensation package in line with job responsibilities and experience.Flexible compensation on transportation and food with Cobee also in our private health insurance.Hybrid work model: you can work from home or the office at your convenience. Offices in the heart of Barcelona (right next to Plaça Catalunya).Permanent contract from the start.Travel at reduced prices!Referral bonus, if you bring people as talented as you.And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapid growing organization!Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.