CRM MANAGER, BARCELONA

CRM Manager en Barcelona.
Perfil buscado (Hombre/Mujer)


The CRM Manager will be an integral role in this newly created Channel Marketing team to support the global needs of our Strategic Customer and Page Executive business areas. This role will be driving the strategy planning and implementation of global campaigns across priority markets including segmentation A/B optimization end-to-end project management and post-campaign analysis. The CRM Manager will liaise with the global CRM product team on the optimization and creation of automated campaigns and lifecycles for these audiences. The CRM Manager will own CRM processes and KPIs customer journeys logic segmentations and strategy (short medium and long term) keeping the customer focus philosophy.
Working with the Head of Channel Marketing for Strategic Customers (SCS) and Page Executive (PEX) and regional business partners create and deliver a CRM plan and strategy to deliver against customer retention and engagement goals for these strategic growth pillars
Partner with the Global CRM product team in the development and optimisation of client and candidate lifecycles within the Page Executive and Strategic Customer target segments
Lead and monitor the audience analysis and segmentation projects
Drive the ongoing benchmark analysis
Manage a regular reporting process using lead and lag metrics to measure effectiveness of programme and course correct where necessary
Analyse results and propose enhancements on lifecycles and adhoc campaigns to maximise ROI within the Global CRM roadmap
Work with the compliance team to make sure that we are processing all GDPR data requests and are complying with all local market privacy regulations

CRM Manager for Strategic Customer Solutions PageGroup SSC
3+ years of experience in email marketing and/or CRM campaign implementation and management.
Superior project management skills and strategic thinking
Excellence on usage of Salesforce Marketing Cloud Pardot or similar e-mail marketing tools
Working experience with Jira or other project management tools
Working experience with Tableau Power BI or other reporting tools
Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data
Experience working with segmentation and email marketing platforms
High level of motivation and initiative the ability to motivate the team and to anticipate companys needs
Experience working in an international multi-brand company with multiple stakeholders is advantageous.
Problem solving capabilities and a positive can do attitude
Self-starter with a strong ability to work independently
Data-driven in approach
Enthusiastic and proactive
Pragmatic diplomatic and flexible
Strong and creative in problem-solving
Intellectually curious
Resilient - ability to not be put off by obstacles and resistance
Confident and self-assured
Ability to consider global perspectives


Our purpose at PageGroup is to Change Lives for our customers our employees and our investors. We are customer led people powered and insight driven and everything we do is underpinned by our values


Make a Difference

We keep looking forward aiming to make a difference by being agile and adaptable. We are committed to being a driving force for positive change.

Competitive compensation and benefits package in Barcelona
Various flexible working and well-being activity options
Advance your career in a multinational environment (+40 nationalities)

Marketing,

Marketing,