BRAND MANAGER - HIGH-SPEED RAIL INDUSTRY

Dónde vas a trabajar? We are currently seeking a dynamic and experienced Brand Manager to join our team.
The ideal candidate will be a strategic thinker with a creative flair and a passion for brand development.
As the Brand Manager, you will be responsible for developing and implementing brand strategies to drive growth and enhance brand awareness.
You will collaborate cross-functionally with internal teams to ensure brand consistency across all channels and touch-points.
The successful candidate will have a proven track record in brand management, excellent communication skills, and the ability to thrive in a fast-paced environment.
If you are a strategic thinker with a passion for branding and a desire to make a significant impact, we encourage you to apply.
¿Qué harás en tu nuevo puesto? This position will report to the Marketing Director.
Responsibilities.
Brand Strategy Development.
Develop and implement comprehensive brand strategies aligned with iryo's objectives, market positioning, and target audience to drive brand growth and equity.
Brand Identity Management.
Ensure consistent brand messaging, visual identity, and tone of voice across all communication channels, including advertising, press, digital platforms, and other marketing channels.
Market Research and Analysis.
Conduct market research, competitor analysis, and consumer insights to identify market trends, customer preferences, and opportunities for brand differentiation and expansion.
Brand Performance Monitoring.
Track and analyse KPIs, including brand awareness, brand perception, market share, and sales metrics, to assess the effectiveness of brand strategies and initiatives.
Brand Asset Management.
Manage brand assets, including trademarks, logos, brand guidelines, and other brand-related materials, to protect and enhance the brand's equity and integrity.
Cross-Functional Collaboration.
Collaborate with internal teams such as product development, sales, and marketing to ensure brand alignment and integration across all business functions.
Stakeholder Engagement and Relationship Building.
Build and maintain strong relationships with external stakeholders, including customers, media, influencers, and partners, to enhance brand visibility, reputation, and advocacy.
¿A quién buscamos (H/M/D)? Experience & requirements.
4-5 years experience in brand management roles, preferably within travel industry, demonstrating a track record of successfully developing and implementing brand strategies.
Proven experience in developing and managing marketing campaigns across various channels, with a focus on achieving campaign objectives and KPIs.
Bachelor's degree in Advertising or Marketing Master's or Postgraduate degree specializing in brand management B2 English Skills.
Ability to think strategically and develop long-term brand strategies aligned with business objectives and market trends.
Capacity to generate innovative ideas and concepts for brand campaigns, activations, and storytelling that interacts with the target audience.
Strong verbal and written communication skills to effectively convey brand messages, collaborate with internal teams, and engage with external stakeholders.
Ability to lead cross-functional teams, inspire creativity, and drive collaboration towards achieving brand goals and objectives.
Attention to detail in managing brand assets, ensuring brand consistency, and maintaining brand integrity across all touchpoints.
Customer-centric mindset with a deep understanding of consumer behavior, needs, and preferences to develop brand experiences that resonate with the target audience and drive customer loyalty.
¿Cuáles son tus beneficios? 10% bonus 1 telework day per week Restaurant vouchers.
175 € per month Medical insurance Company discounts up to 600 €