Marketing product manager

	Leading markets to launch or grow their youth platforms delivering increased youth market share, higher NPS and revenue vs. the base by:
o	Conducting Youth researches.
o	Facilitating best practices & providing strategic thought leadership to the virtual community of heads of youth.
o	Driving the Youth Acceleration Unit.
o	Ensuring consistency of the overall Youth strategic direction by creating a shared agenda with bold ambitions.
	Performance tracking and overall reporting to Group ExCo.
	Responsible for identifying new customer opportunities and building innovative and purposeful insight-led propositions on a global level to win additional Gen Z share across our 21 core markets (territories: e-Sports, digital education). Including, but not limited to use of Facebook Actionable Insights and Google Analytics.
	Project Management: created the world’s largest digital skills programme (research, end-to-end user experience, product design, launch) to help young people find work and develop skills (https://futurejobsfinder.vodafone.com). The tool was built using agile methodology and launched in 15 markets. Also responsible for the second phase of the project including a complete redesign of the user experience and update of the tool’s features.
	Commercial lead in first purpose-led partnership with Sony, including Spider-Man launch campaign & set up of a global competition to drive traffic to the Future Jobs Finder tool.
	Support of Partner Markets’ team to further monetise Vodafone’s youth strategy and sell it to third parties.

	Responsible for International Calling and Roaming across 25 markets worldwide (EU & AMAP).
	Ownership and accountability of performance indicators, reporting to Group ExCo.
	Preparation of the abolishment of Roaming charges within the EU in order to mitigate its impact in the overall P&L by providing guidance to the markets and acting as an intermediate between the Group regulatory team and markets.
	Defined the commercial recipe for overage policy in Roaming.
	Issued customer experience standards for Roaming within global CARE program.
	Identified Business development opportunities with 3rd parties (Airlines, Tourism industry, Telcos).
	In-market support of Vodafone Germany in order to review all Roaming comms and the customer journey in web and app
	Implementation of unified Roaming strategy in AMAP markets.

	Responsible for Roaming in European markets.
	Support on GTM execution and Best Practice sharing (e.g. Geolocalisation, targeting silent roamers) across all European markets. Launched daily RoW offers in 7 markets.
	Tasked to turn roaming into a positive story via relevant pricing, communication and superior customer experience.
	Commercial lead in MBB research and product framework design.
	Engaged with VRS to maximize outcome of Wholesale agreements.

	Management of the launch of the entire Youth proposition Vodafone yu:, including preparation and presentation of business plan.
	Design of the Youth offer, including price plan definition as well as device and apps portfolio selection.
	Launch, management and continuous update of the new Youth program's website.
	Research and Customer Insight (coordination of Youth panel with online and offline meetings).
	SPOC with CVM: Coordination of product and event communication to customer base.
	Customer care: integration of Youth proposition into all customer care channels, training to call centres. 
	Creation and monthly update of the Youth Dashboard with all KPIs to measure Youth activity.
	Regular update and presentation to Group Youth responsible.
	Best Practice sharing of blueprint with other markets.

Won the Vodafone Global Hero award for Spain in 2013.

Master in Marketing

Business Studies with language focus (in my case, Spanish, French and English)