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Marketing

Mam*** ***** (XX años)
Head of Digital Marketing en Think Ahead
UNED
Madrid,
Madrid
|
Experiencia
Head of Digital Marketing
Think Ahead
jul 2020 - Actualmente 
Management. Inbound strategy (development and execution). Branded content creation and optimisation for blog & Social Media. Website & UX development (Wordpress). Data analytics and reporting based on KPI. SEO & SEM. Omnichannel strategy. Branding & visual identity design. Conversion optimization. Lead nurturing & direct mail campaigns. Corporate video creation.
Freelance Writer
Vaughan, La Vecina Rubia
2017 - 2017 
Inglés para rubias que no tienen un pelo de tontas • 2017 • Vaughan Systems
Co-authored with La Vecina Rubia, a Spanish influencer with around 4 million followers; +20,000 copies sold.
Digital Content Manager
Vaughan Systems
2015 - 2020 
Original concepts for entertaining and educational (ESL) branded content. Content creation. Manager of the Content Committee for Digital Media. Head of Social Media. Digital media strategy and campaigns. Community management and customer assistance. Data analytics and reporting based on KPI.
Radio Presenter
Vaughan Radio
2015 - 2020 
Original concepts and content creation, scriptwriting and presenter of educational shows for ESL students. Ad writer and radio voiceover artist.
Writer & Proofreader
Vaughan Systems
2013 - 2015 
Publishing, writing, editing, and proofreading for both paper and digital content. Project management.
Translator
Interpunct Language Solutions
2011 - 2013 
Literary and audio-visual translation (EN<SP and SP<EN). Audio description for the blind and visually impaired and subtitling for the deaf and the hard-of-hearing for television, DVD, cinema, internet and live performances.
Teacher
Interpunct Language Solutions
2011 - 2013 
English and Spanish teacher for kids and adults. One-to-one and group classes. In-company classes. Preparation for official exams. Didactic content creator and programmer. Student & teacher coordinator.
Audiovisual Translator
Turner Internacional
2011 - 2012 
EN<SP/SP<EN translator. Subtitling and dubbing for films, documentaries and TV shows.
Formación
Máster en Formación del Profesorado de Secundaria
UNED
2012 - 2014 

          
          
Master en Traducción Creativa y Humanística

          
Universidad de Valencia

          
          

            
            2010 
            
            - 
            
            2011
            
          

          
          

          
          
English Studies

          
University of Portsmouth

          
          

            
            2008 
            
            - 
            
            2009
            
          

          
          

          
          
Filología Inglesa

          
Universidad de Granada

          
          

            
            2005 
            
            - 
            
            2010
            
          

          
          

          
          
Otros cursos

          
Varios

          
          
•	Creative Writing Workshop “Ficciones Íntimas” • 2019 • Librería la Lumbre, Madrid (Spain)
•	Digital PR Academy for Consulting Professionals and Communication Specialists • 2016 • ADECEC, Madrid (Spain)
•	Voice and Creative Radio • 2015 • La Casa Encendida, Madrid
•	Teacher Training Course • 2013 • Vaughan Systems, Madrid
•	International Seminar on Translation and Accessibility • 2012 • University of Granada
•	Videogame Translation and Localization • 2012 • Interpunct Language Solutions, Valencia (Spain)
•	Audio Description for the Blind and Visually Impaired • 2012 • Interpunct Translations
•	Subtitling for the Deaf and the Hard-of-hearing • 2012 • Interpunct Translations
•	Translation for Dubbing • 2012 • Interpunct Translations


          
        

        
        
        
        

          
Idiomas

          
          

            Inglés - Bilingüe
          

          
        

        
        
        
        

          
Otros datos

          
          

            About me, Skills, Publications and Projects
ABOUT ME
My passion is digital marketing, strategy and content creation.

I'm good at thinking outside-the-box and I have the ability to turn seemingly crazy ideas into real, doable actions. I always find a way to make campaigns work. Then I analyse their performance and optimise them so that they work even better.

I’m used to managing my own time and I’m great at meeting demanding deadlines. I can work autonomously, but I'm a team player. I believe in self-criticism and I’m firmly committed to continuous improvement.
 
SKILLS
•	Spanish-English bilingual 
•	Inbound Marketing
•	Strategic vision
•	Project management 
•	SEO & SEM
•	WordPress
•	Google Analytics & GSC
•	Direct mail (Mailchimp, Eloqua)
•	Social Media
•	Video & audio edition
•	Content creation
•	Writing, translating, proofreading
•	HTML, CSS (learning)

PUBLICATIONS AND OTHER PROJECTS

WRITER
+200 articles for Vaughan Systems’ website • 2015-2018
Articles about ESL written in Spanish and English. Original concept. Writing and proofreading. Available at grupovaughan.com/recursos/.
Inglés para rubias que no tienen un pelo de tontas • Vaughan Systems • 2017
Book & audiobook for ESL students (with a humorous twist). Original concept, writer, audiobook design and voice. Co-authored with La Vecina Rubia, a Spanish influencer with around 4 million followers; +20,000 copies sold.

Escribir bien es de guapas • Wiko, La Vecina Rubia • 2017
Original concept, linguistic and academic consulting, writing and proofreading for an educational APP on Spanish grammar and spelling; +200,000 downloads, 4.7 stars.
Objetivo inglés • Vaughan Systems, Diario El Mundo • 2015-2016
Collection of 25 books for ESL students. Original concept, writing, proofreading.
Revista Aprende inglés TVE • Vaughan Systems, RBA • 2014-2016
Monthly magazine for ESL students. Original concept, writing, and proofreading.
Summer Impact • Vaughan Systems • 2014
Collection of 4 books for ESL students. Writing and proofreading.

La Trilogía Del Inglés • Vaughan Systems • 2014
Collection of 3 books and audio books for ESL students. Writing and proofreading. Audiobook design and voice.

Prepárese ya • Vaughan Systems, El Mundo • 2013-2014
Collection of 20 books and audio books for ESL students. Writing and proofreading. Audiobook design and voice.




EDITOR & PROOFREADER
Mission Accomplished • Vaughan Systems, Anaya • 2015
ESL books for Primary School students and teachers.

Gramática fácil: alemán • Vaughan Systems • 2015
Book for GSL students; proof-reader of the texts in Spanish.

Vaughan trimestrales • Vaughan Systems • 2015
Collection of 10 books for ESL students. Writing and proofreading.

RADIO & AUDIO CONTENT
Radio Ads • Vaughan Radio • 2015-2020
Concept, script, production, direction and voiceover artist.
Mamensplaining • Vaughan Radio • 2019-2020
Didactic and interactive live show for ESL students. Original concept, script, production, direction and speaker.
Blah Blah Live • Vaughan Radio • 2018-2020
Current Affairs Live Radio And Streaming Show For Esl Students. Original Concept, Script, Production, Direction And Speaker.
Aprende Inglés Live • Vaughan Radio • 2015-2017
Current affairs live show for ESL students. Original concept, script, production, direction and speaker.
Objetivo Inglés • Vaughan Radio • 2015-2016
Live class for ESL students. Original concept, script, production, direction and speaker.





          

          
        

                  
        
      

      
      
    

    

      
      

    

  

  
  

    

      

        
          
      

      

        
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