Country manager

Implement and follow the strategy I prepared in the business plan. I adapt it (using the correct tactics) in order to answer the needs of the market and improve the results of the company.

We launched three channels at the same time in the IT and consumer electronic sector:
. online ecommerce website,
. 2 Retail shops, one in Barcelona and one in Madrid (shops + IT workshop,
. B2B channel.

We have obtained growth of 300% over the BP due to the tactics implemented.
I'm member of the board of the group, working in the global strategy of the group and in the new culture of the company.

Manage the launch of the company in Spain (first experience out of France).
. Create the business plan,
. Prepare the strategy of the company for the Spanish country,
. Research location for shops, offices,
. Team recruitment,
. Lead the negotiations with brands and suppliers,
. Lead the negotiation with local entities,
. Lead the implementation of the technical Tools (ERP, Account software (Sage), Shop software, website development …),
. Develop an Omnichannel strategy (B2B, B2C Offline Shops (retail) and ecommerce site).

• Negotiations with international key accounts (companies) in the sector of corporate wellness, health, insurance and hospitals,
• Work on data digitization for health and wellness purposes. We use the data collected by smartbands and smartwatches together with the right integration software. We were able to predict pathologies and help improve the health and wellness of the user,
• Manage and supervise the creation of device marketplace for employees of huge corporations and for customers of insurances,
• Revenue responsibility for the region,
• Responsible for coordinating sales for B2B for south Europe
• Develop and execute sales strategy and focus in these regions.

• Revenue responsibility for the region
• Responsible for coordinating sales for B2B for South Europe
• Develop and execute sales strategy and focus in these regions,
• Negotiations with international key accounts (companies) in the sector of corporate wellness, health, insurance
• Customer relations with strategic partners

• Growth of 125% in the first year and 133% in the second one.
• Higher turnover in a high tech flash sale in Europe, reaching more than 1MM€ with Canon.
• The most viewed sale in Europe for a High Tech sale, 800K viewers.
• Project Leader.
• Consolidate existing customers, I doubled the results of each sale.
• Identify and capture new customers such as Toshiba, Bosch, Siemens, Groupe Seb, Polti,… and began negotiations with Sony and Apple.
• Lead and coordinate the commercial, technical, operational and administrative activity with the assigned accounts to ensure the correct equipment supply and delivery.
• Act as the commercial project manager with the customer, interfacing at all levels and coordinating the intervention of the involved departments in order to ensure sales profitability and business turnover increase.
• Monitor the performance of the plans of action and coordinate the necessary departments and personnel involved in the Spanish division.
• Contract handling: establish the scope, document elaboration, negotiation, launch, and project monitoring
• Offer and order handling and monitoring of the agreements: scope, pricing and delivery terms, negotiation and agreement closing.

High tech company focused on the defense/airspace/security sector, and specialized in software and hardware integrated solutions.
My main target was to develop the OCR/ICR solutions:
• This solution was an early stage of data digitization.
• We simplified how to collect manual data and how to store this information in key sectors: Health and Public Security.
I worked on:
• The software development together with the technical team as project leader
• And in the sales development
• I also managed the sales team of 4 people focused on security projects and the eGovernement projects (Data use for better managing of public entities)

Business Unit Manager (2008 – 2009)
• Reporting directly to the Sanyo Spain President and leading a team of 4 persons
• Manage the sales strategy. Fidelize the users with the help of the Premium distributor (Casmar). Growth of 132% and prescription of 2MM€ after 1 year
• Negotiation with Telefonica Security Systems and with Securitas Systems (Niscayah). In order that they introduce Sanyo products in their catalogue

• Change the sales strategy, in which we reorganize the distributors, and reach agreements with the two major distributors of Spain. We reach a 177% increase in the turnover.

French Multinational specialized in electrical products
Product Manager in the Building Automation Division: Manage a team of 4 persons
• Manage the security products: CCTV Access Control. I was the creator of the security department and the first product manager. I design the catalogue and all the marketing material as well as I negotiate with suppliers
• Manage the sales of the security products, reaching 2MM€ the second year
• Manage the security projects for tenders
• Presentations in security journeys (100 – 200 participants) and in automation systems journeys
• Design and implement the security installation of the Moto circuit of Cheste (Valencia) and the Quirón hospital of Madrid

Master en Business administration

Ingeniero superior en especialidad electro-mecánica