Brand manager/product manager/trade marketing/digital

-Develop and ensure implementation of a solid global anual marketing plan, and promotional plans turning  them into in store promotions, product promotions, and POS material according to the local business&sales objectives.
- Elaboration of the annual media and advertising plan together with the agencies (digital, media and creative)
- Analysis of internal and market data, detecting trends, opportunities and threats and turning analysis into actions and strategic decisions
- Manage marketing budget
-Daily contact with agencies
- Launching and re-styling of new products for national and international markets
- Bring new ideas, think out of the box.

Brands: Anna de Codorníu, Codorníu, and Ars Collecta.
Channels: on and off trade

-Brand performance tracking: extraction and data analysis of the Brand, through internal data (Sell-In and Sell-Out)

- Elaboration of monthly Business Review Presentations of the Brand to the Management iberia and corporate team.

- In charge of coordination and elaboration of consumer promotions (Sell-In & Sell-Out) in collaboration with Trade Marketing department to increase the awareness of the brand, on the Point of Sales and to increase the Sell-Out of the brand products

- Relationship management with the international marketing department, in order to assure an aligned project development. 

- Support to the Sales Team (frames business) and Tech-Reps (prescription lenses) with materials and actions for the POS.

- Managing relations with agencies of PR and media. 

Brands: Ray-Ban Sun, Ray-Ban Prescription, and Ray-Ban Junior
Channels: Wholesale and Retail

-Provide data to Sales and  Marketing Iberia team

- Create and develop reports to provide to different departments ( sell in, sell out, sales partner, customers, etc) 

-Analyse data and make proposals

- Colaborate in implementation of International project SAP Hybris C4C

Brands: Pattex, Pritt and Loctite.
Channels: Stationery, DIY and hardware 

Fusion project Banc Sabadell and TSB

- Analysis of margins, cogs, and stocks
- Analysis of trade and marketing promotions